The name HAHA refers to laughter. Laughter is instinctive - it can be understood by all of us, regardless of the language we speak. It expresses positivity and joyful emotion.

HAHA's main priority is to spread positivity and joy through the emotion of light. Secondly, we believe in a transparent and fair design process. By working closely with the manufacturers, engineers, artisans, and technicians at our production facilities, HAHA studio ensures the integrity and respect of all people involved in the design process.

Moreover, a greater comprehensive understanding of the manufacturing process – from tools and materials to environmental concerns and social impact – makes the process more robust and adds clarity and purpose to the designs.

With a naive approach, HAHA shapes materials into objects that are both easy to understand and emotive. The studio's work may not be a laughing matter, but it certainly strikes a tone.

From day one, HAHA studio has been committed to its unique way of operating the company. By controlling the entire production chain, a coherent, fully transparent design and manufacturing process is developed.

This gives HAHA the capability to create products that would otherwise be difficult to realize or face getting paused, or canceld early in the decision stage.

Once the designers have settled on a design, they work directly with the engineers, craftsmen, and artisans at their manufacturing facilities to develop and make sure the result harmonizes with their precise requirements.

HAHA studio designs, develops, and distributes all of their products from start to finish. No middlemen are involved, which also means fewer footprints as well as lesser costs. A business model that integrates into the companies sustainability approach on all levels.

HAHA studio puts light, people, and design in the center. The effects of light on human activities and well-being drive us always to push the bounderies forward. With our strong lighting knowledge, we strive to create sustainable and well-made products.

Sustainability is one of the core features of HAHA. The company's fundamental approach to lighting production relies on intelligent, economical application of materials and smart manufacturing with the intention to minimize waste.

HAHA studio aims to build lighting that stands the test of time. To remain useful and valued over generations. We try to use our "one material policy," and if we have to combine materials, we design them in a way that is easy to separate and dismantle for recycling. The aluminum is sourced from 100% recycled metal, and wherever possible HAHA aims to use recycled material.

It's not a desire. It's our demand. To behave, produce, and think in responsible and ethical ways - always. Not only considering the environmental impacts of our actions but also the social and economic effects as well. Contributing to the world around us - and to the people after us.